About Us

In 2022, two determined individuals bet their life savings on a five-year licensing deal for Bully Beer & Crisps, inspired by the faded 80s and 90s game show, Bullseye. Most thought they were crazy, including us! But then came Luke Littler, who made darts incredibly cool again. Now, Bullseye is set to make a grand return to TV Screens.

Fast forward to summer 2024, and we're on tour with Bully for the Euro's. We've just partnered with Winmau World Championship Dartboards to create a 'pop up darts' concept for shopping centres and train stations, spreading the love of Bully & Darts everywhere.

Bully thrives in all types of sports venues including sports bars, rugby clubs, football clubs etc...

You really can't beat a bit of Bully!

Craig & Dominic